Top Internet Marketing Myths Debunked
A Guide for Accountants
This report explains how professionals like you can use the internet to have local business in your area contacting you to inquire about your services.
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Table Of Contents
Introduction
About Adam
About Best Accountant Services
Myth 1: I Don't Need To Be Online
Reality: Your Business Needs To Be Online
But, but, but...
Bottom Line: An Online Presence Can Save You Time and Money
Myth 2: It's Too Expensive to Do Business Online
Quantifying Value
Reality: It Doesn't Have To Be Expensive
Intangibles
DIY - Don't Be Afraid
Cheap but Not Free
Bottom Line: It's All About Education and Communication
Myth 3: A Website is What Matters
Reality: There Are Many Online Tools You Should Utilize
Social Media and News Groups
Go Local
Bottom Line: You Need to Be Where Your Customers Are
Myth 4: People Will Contact You If They Are Interested
Reality: People Need a Reason to Contact You (and a Nudge)
Call to Action
Incentives
Bottom Line: Ask People for Their Business and Give Them a Reason to Act
Summary